A reimagined identity and website for The Dreamer's Desk, founded by Jaime Delp. Jaime's goal was to create a space for kids to write and express themselves in an unfiltered, more creative way. Elevating Jaime's brand involved a fresh color palette, typography, logo, and intentional imagery.

The Dreamer's Desk website needed to be intuitive to navigate and include features that allowed her clients to easily register for courses. It was important to Jaime that the website could be maintained by her and her team. It was essential that the look and feel of the mark and website revealed a sense of trust and sophistication that reflected the educational component of the organization, while keeping Jaime's "special sauce" of whimsical and dream-like creativity.